Convergence

Friction

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Bangkok, thailand
Capture window: 5 days

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The campaign was already in motion by the time this image was taken.

Multiple teams.
Different locations.
Editorial, press, and live elements running in parallel.

This moment happened between transitions.

Two lead collaborators stepped outside while the interior reset.
Wardrobe stayed on. Cameras stayed up.
No pause in energy.

The clothing referenced the larger system at work. uniform silhouettes designed to carry across stages, screens, and stills.

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a fragment.

Resonance

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singapore + satellite locations
Creative direction: Vetra
Cultural campaign + press activation
Final capture: 00:43 a.m.

The following day was controlled.

Press arrived in waves.
Audio teams layered the room with microphones.
Questions were prepped. Timing was tight.

The creative director sat at the table as the focal point, not the explanation.

The image from that room became the anchor.
It traveled faster than the release notes, faster than the interviews.

Together, the visuals framed the project without narrating it.

Not a campaign recap.
A signal that something larger had already taken place.